Rows: 1,000
Columns: 12
$ cust.id <fct> 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 1…
$ age <dbl> 22.89437, 28.04994, 35.87942, 30.52740, 38.73575, 42…
$ credit.score <dbl> 630.6089, 748.5746, 732.5459, 829.5889, 733.7968, 68…
$ email <fct> yes, yes, yes, yes, no, yes, yes, yes, no, no, no, y…
$ distance.to.store <dbl> 2.582494, 48.175989, 1.285712, 5.253992, 25.044693, …
$ online.visits <int> 20, 121, 39, 1, 35, 1, 1, 48, 0, 14, 2, 0, 0, 108, 0…
$ online.trans <int> 3, 39, 14, 0, 11, 1, 1, 13, 0, 6, 1, 0, 0, 26, 0, 0,…
$ online.spend <dbl> 58.42999, 756.88008, 250.32801, 0.00000, 204.69331, …
$ store.trans <int> 4, 0, 0, 2, 0, 0, 2, 4, 0, 3, 0, 9, 0, 3, 0, 2, 0, 2…
$ store.spend <dbl> 140.32321, 0.00000, 0.00000, 95.91194, 0.00000, 0.00…
$ sat.service <ord> 3, 3, NA, 4, 1, NA, 3, 2, 4, 3, 3, NA, NA, 1, NA, 3,…
$ sat.selection <ord> 3, 3, NA, 2, 1, NA, 3, 3, 2, 2, 2, NA, NA, 2, NA, 3,…